As a fairly novel way of promoting Asda Northampton’s range to the local students, we took over their student union and put the products right under their noses, in the form of table-wraps.
Agency: Gratterpalm (CreativeRace)
Art Direction: Gareth Ames
Occasionally, I got the chance to write longer pieces for Asda. In a desert of POS barkers and shelf wobblers, these were like a cool, refreshing oasis to the soul. Well, not really, but you get my point.
Here’s a few examples. Three ‘long copy’ advertorial-style ads for three very different subjects.
Agency: Gratterpalm (CreativeRace)
