For the follow-up to the national TV campaign, and continuing with the ‘You know where you are…’ strategy, Pork Farms decided to run a competition. To win a brand new motorhome (and other assorted ‘outdoor’ prizes), no less.
TV again was the medium of choice, backed up with a hefty on-pack promotion, so I got busy writing scripts.
The end result – this family holiday-themed ad, of which there are two versions here. With a steady recipe of humour and charm, the ads were designed to appeal to a younger audience as well as the heritage values of the more traditional customer.
Agency: Veracity Marketing