Food banks are one of the unseen casualties of the pandemic. Providing vital supplies for people in poverty, their cries for help are going largely unheard.

This was a fast turnaround job I had the pleasure of writing recently.

Out of the five scripts presented to the Wigan charity The Brick, the following ad was chosen for its straight-talking approach.

It’s on air throughout May on local station Wish FM – hopefully helping to make a difference.

Agency: Veracity Marketing