A slightly more expansive copy piece, and a chance to sell the highly effective O’Keeffe’s skincare range to a combined print and digital readership of 2.4 million people. This is my advertorial copy for Boots Health & Beauty magazine.
O’Keeffe’s Working Hands is America’s bestselling hand cream. Naturally, being quite good at this moisturising game, they expanded their range. Creams, balms and lotions for the whole body – smoothness from head to toe.
Sister-brand to Gorilla Glue, O’Keeffe’s has grown its market share in the UK just as impressively as its adhesive big brother. I like to think my scripts for this TV campaign have helped play some part.