DFS – radio ads

DFS

I worked on DFS for a year or so. Despite pitching against two other agencies for every single brief, I got a couple of radio ads signed off. Both brought to life by The Fast Show star, Jon Thomson.

Agency: Gratterpalm (CreativeRace)

 

Greggs – World Cup

Greggs

To celebrate the World Cup in 2010, Greggs launched the ultimate patriotic pastry – the England Doughnut. Parodying the famous Nike ad with Wayne Rooney, the poster we put together required a model who wasn’t afraid to get his hands dirty. Or his arms, or his face. Step forward one heroic copywriter named Matthew…

Agency: Gratterpalm (CreativeRace)
Art direction: James Egan

 

Asda – radio ads

Asda

Between 2010 and 2012 I was creatively responsible for Asda’s regional radio; writing and recording well over 100 ads for their stores across the UK. Whilst nearly always constrained by product and price, these were tons of fun to make. Mostly due to Spencer Bain at VTR North and Ralf Little on V.O.

Agency: Gratterpalm (CreativeRace)

Asda – national press ads

Asda

I debated whether to include these; the smell of cheese hangs ripely in the air. But they’re a good example of being up against tight retail constraints and a strict tone of voice. These national press ads ran towards Christmas and all headlines had to follow a simple pattern: be short, simple and shout ‘value’ through a rather large megaphone.

Agency: Gratterpalm (CreativeRace)
Design/Art direction: Mark Bollon