Bodega – press ads


Stocked in Sainsbury’s, and featuring in both their in-store magazine and BBC Good Food, this challenger brand was looking to redifine antipasti and ‘salads’ with some truly flavoursome alternatives. We helped them do it with a series of long copy ads which focused on the preparation of the food – in other words, Bodega’s commitment to ‘going further’.

Agency: Veracity Marketing

DFS – radio ads


I worked on DFS for a year or so. Despite pitching against two other agencies for every single brief, I got a couple of radio ads signed off. Both brought to life by The Fast Show star Jon Thomson, and a woman who used to be on Emmerdale.

Agency: Gratterpalm (CreativeRace)


Greggs – World Cup


To celebrate the World Cup in 2010, Greggs launched the ultimate patriotic pastry – the England Doughnut. Parodying the famous Nike ad with Wayne Rooney, the poster we put together required a model who wasn’t afraid to get his hands dirty. Or his arms, or his face. Step forward one heroic copywriter named Matthew…

Agency: Gratterpalm (CreativeRace)
Art Direction: James Egan


Asda – radio ads


Between 2010 and 2012 I was creatively responsible for Asda’s regional radio; writing and recording well over 100 ads for their stores across the UK. Whilst nearly always constrained by product and price, these were tons of fun to make, and mostly voiced by Ralf Little.

Agency: Gratterpalm (CreativeRace)