A new TV ad for Gorilla Glue. An old-school ‘dad & son’ activity: building, or should that be fixing, a wooden (and mixed materials) go-kart. Due to filming constraints, this ad for UK telly had to be shot in the U.S. If only the scriptwriter got to go on every shoot…
Agency: Veracity Marketing
The Gorilla Glue Company is always developing new products. Their R&D knows no bounds. So in 2018 they launched new Gorilla Glue Clear – the crystal clear and non-foaming alternative to their traditional Gorilla Glue. These 20″ and 10″ cut-down TV ads featured a nice, new POV shot – and some very heavy slapstick.
Agency: Veracity Marketing
Gorilla’s relentless marketing drive saw them push another product from their growing range – Gorilla Sealant – with a national TV ad. (No complaints here.) I think the casting worked well here. See what you think.
Agency: Veracity Marketing
The publication: DIY Week – the magazine for people in the hardware and homeware market. The challenge: fill a four-page wrap with all things Gorilla (and sister brand, O’Keeffe’s). Here’s how I did it – leading with the handy fact that 2016 was the Chinese Year of the Monkey.
Agency: Veracity Marketing
I worked on DFS for a year or so. Despite pitching against two other agencies for every single brief, I got a couple of radio ads signed off. Both brought to life by The Fast Show star Jon Thomson, and a woman who used to be on Emmerdale.
Agency: Gratterpalm (CreativeRace)
I was part of the creative team behind this TV campaign for Greggs. It ran on national telly in January 2013. More details here.
Agency: Gratterpalm (CreativeRace)
Co-Creatives: Vicki Munro, Bill Lyne, Paul Rutherford
To celebrate the World Cup in 2010, Greggs launched the ultimate patriotic pastry – the England Doughnut. Parodying the famous Nike ad with Wayne Rooney, the poster we put together required a model who wasn’t afraid to get his hands dirty. Or his arms, or his face. Step forward one heroic copywriter named Matthew…
Agency: Gratterpalm (CreativeRace)
Art Direction: James Egan
Between 2010 and 2012 I was creatively responsible for Asda’s regional radio; writing and recording well over 100 ads for their stores across the UK. Whilst nearly always constrained by product and price, these were tons of fun to make, and mostly voiced by Ralf Little.
Agency: Gratterpalm (CreativeRace)
As a fairly novel way of promoting Asda Northampton’s range to the local students, we took over their student union and put the products right under their noses, in the form of table-wraps.
Agency: Gratterpalm (CreativeRace)
Art Direction: Gareth Ames
Occasionally, I got the chance to write longer pieces for Asda. In a desert of POS barkers and shelf wobblers, these were like a cool, refreshing oasis to the soul. Well, not really, but you get my point.
Here’s a few examples. Three ‘long copy’ advertorial-style ads for three very different subjects.
Agency: Gratterpalm (CreativeRace)
