Manchester United FC Official Membership – ‘Born to be Red’

Manchester United FC

I was lead copywriter and a key player in the creative team behind ‘Born to be Red’, Manchester United’s Official Membership campaign for 2014-15. As the natural successor to ‘Belong’, it captured a truth for many fans – that whether it was an unconscious decision, or a long-standing family tradition, they were quite simply born to support this Club. Underpinning the campaign was my line, ‘Show your true colour’.

Agency: WRG
AD/Design: Angelo Giaquinto/Chris Brogan

Greggs – World Cup


To celebrate the World Cup in 2010, Greggs launched the ultimate patriotic pastry – the England Doughnut. Parodying the famous Nike ad with Wayne Rooney, the poster we put together required a model who wasn’t afraid to get his hands dirty. Or his arms, or his face. Step forward one heroic copywriter named Matthew…

Agency: Gratterpalm (CreativeRace)
Art Direction: James Egan