When a cheeky media space became available on the M6, one of the busiest motorways in England, Gorilla decided they wanted to take advantage. The solution? A bright orange, attention-grabbing, location-specific ad which got the product’s main benefit across faster than a speeding commuter.
I was lead copywriter and a key player in the creative team behind ‘Born to be Red’, Manchester United’s Official Membership campaign for 2014-15. As the natural successor to ‘Belong’, it captured a truth for many fans – that whether it was an unconscious decision, or a long-standing family tradition, they were quite simply born to support this Club. Underpinning the campaign was my line, ‘Show your true colour’.
To celebrate the World Cup in 2010, Greggs launched the ultimate patriotic pastry – the England Doughnut. Parodying the famous Nike ad with Wayne Rooney, the poster we put together required a model who wasn’t afraid to get his hands dirty. Or his arms, or his face. Step forward one heroic copywriter named Matthew…
Agency: Gratterpalm (CreativeRace) Art Direction: James Egan