A new TV ad for Gorilla Glue. An old-school ‘dad & son’ activity: building, or should that be fixing, a wooden (and mixed materials) go-kart. Due to filming constraints, this ad for UK telly had to be shot in the U.S. If only the scriptwriter got to go on every shoot…
Agency: Veracity Marketing
Wall’s sausage rolls. The nation’s favourite, and a staple food in many family homes. So, what better way to help flog them than with a campaign of mum-focused ads running in all the main ‘women’s weekly’ magazines. Together with brand new packaging and a big push to trade, this was Wall’s largest ever national press and digital marketing campaign.
Agency: Veracity Marketing
Photography: Nick Eagle
Cook With The Kids. No, not a recipe book for would-be cannibals. More Persil’s initiative to get families into the kitchen for some creative, food-based fun. The end result – as ever when children are involved – is, of course, mess. Which is rather handy when you’ve got washing up liquid to sell. Anyway, this was the resulting press campaign which ran in all the women’s glossies. Beats reading about another Z-lister celebrity feud, eh?
Agency: Veracity Marketing
Design/Art Direction: Sam Richardson
