A new TV ad for Gorilla Glue. An old-school ‘dad & son’ activity: building, or should that be fixing, a wooden (and mixed materials) go-kart. Due to filming constraints, this ad for UK telly had to be shot in the U.S. If only the scriptwriter got to go on every shoot…
Wall’s sausage rolls. The nation’s favourite, and a staple food in many family homes. So, what better way to help flog them than with a campaign of mum-focused ads running in all the main ‘women’s weekly’ magazines. Together with brand new packaging and a big push to trade, this was Wall’s largest ever national press and digital marketing campaign.
Agency: Veracity Marketing
Photography: Nick Eagle
Cook With The Kids. No, not a recipe book for would-be cannibals. More Persil’s initiative to get families into the kitchen for some creative, food-based fun. The end result – as ever when children are involved – is, of course, mess. Which is rather handy when you’ve got washing up liquid to sell. Anyway, this was the resulting press campaign which ran in all the women’s glossies. Beats reading about another Z-lister celebrity feud, eh?
Agency: Veracity Marketing Design/Art Direction: Sam Richardson