Gorilla Glue range – 10″ TV ads

Gorilla Glue

As well as editing and rewriting two 30″ US ads into 20″ versions for our screens, I also got to write a bunch of 10″ ads for Gorilla Glue from scratch. These were enjoyable, not only because I was able to offer a few visual suggestions this time, but also because of the extreme time constraints. The challenge of getting the main product benefits across in just a handful of seconds was fun to meet. I went down the route of snappy, rhythmical and memorable voice overs.

Agency: Veracity Marketing




Gorilla Glue – talkSPORT radio ads

Gorilla Glue

In March 2016 I helped Gorilla reinforce their position with two radio ads on talkSPORT. Running for a month, these ads continued with the theme of gently mocking “our American cousins.” This time by featuring a ‘soccer’ commentator getting his terminology hopelessly wrong.

Agency: Veracity Marketing

 

1. “Deathstrike”

2. “Ejection”

 

Gorilla Grab Adhesive / Gorilla Super Glue – TV ads

Gorilla Glue

Gorilla really started flexing its muscles in 2016 with a £4M marketing spend. A big chunk of which went on TV airtime on the likes of ITV, Channel 5, Sky Sports and Dave. So, my task, once again, was to edit and repurpose the existing US ad footage into 20″ ads and write suitable voice overs. Two main products were pushed this year –  Heavy Duty Grab Adhesive and Super Glue Brush & Nozzle.

Agency: Veracity Marketing


Pork Farms

Pork Farms – TV campaign

Pork Farms

I was part of the team behind creating and developing this national TV campaign. The backdrop – popular and iconic British locations to help illustrate that these are the nation’s favourite pork pies. Or in other words, ‘You know where you are with a Pork Farms pork pie’. The ads ran on all the main channels and were complemented with various events and PR.

The year after, I also wrote the follow-up TV ad featuring a competition and on-pack promotion to win a brand new motorhome.

Agency: Veracity Marketing

Persil Washing Up Liquid – national press

Persil

Cook With The Kids. No, not a recipe book for would-be cannibals. More Persil’s initiative to get families into the kitchen for some creative, food-based fun. The end result – as ever when children are involved – is, of course, mess. Which is rather handy when you’ve got washing up liquid to sell. Anyway, this was the resulting press campaign which ran in all the women’s glossies. Beats reading about another Z-lister celebrity feud, eh?

Agency: Veracity Marketing
Design/Art direction: Sam Richardson