O’Keeffe’s – national TV campaign


O’Keeffe’s Working Hands is America’s bestselling hand cream. Naturally, being quite good at this moisturising game, they expanded their range. Creams, balms and lotions for the whole body – smoothness from head to toe.

Sister-brand to Gorilla Glue, O’Keeffe’s has grown its market share in the UK just as impressively as its adhesive big brother. I like to think my scripts for this TV campaign have helped play some part.

Agency: Veracity Marketing