food & drink

Pork Farms

Pork Farms – TV campaign

Pork Farms

I was part of the team behind creating and developing this national TV campaign. The backdrop – popular and iconic British locations to help illustrate that these are the nation’s favourite pork pies. Or in other words, ‘You know where you are with a Pork Farms pork pie’. The ads ran on all the main channels and were complemented with various events and PR.

The year after, I also wrote the follow-up TV ad featuring a competition and on-pack promotion to win a brand new motorhome.

Agency: Veracity Marketing

Wall’s Pastry – national press ads

Wall's

Wall’s sausage rolls. The nation’s favourite and a staple food in many family homes. So, what better way to help flog them than with a campaign of mum-focused ads running in all the main ‘women’s weekly’ magazines. Together with brand new packaging and a big push to trade, this was Wall’s largest ever national press and digital marketing campaign.

Agency: Veracity Marketing

Persil Washing Up Liquid – national press

Persil

Cook With The Kids. No, not a recipe book for would-be cannibals. More Persil’s initiative to get families into the kitchen for some creative, food-based fun. The end result – as ever when children are involved – is, of course, mess. Which is rather handy when you’ve got washing up liquid to sell. Anyway, this was the resulting press campaign which ran in all the women’s glossies. Beats reading about another Z-lister celebrity feud, eh?

Agency: Veracity Marketing
Design/Art direction: Sam Richardson

Greggs – World Cup

Greggs

To celebrate the World Cup in 2010, Greggs launched the ultimate patriotic pastry – the England Doughnut. Parodying the famous Nike ad with Wayne Rooney, the poster we put together required a model who wasn’t afraid to get his hands dirty. Or his arms, or his face. Step forward one heroic copywriter named Matthew…

Agency: Gratterpalm (CreativeRace)
Art direction: James Egan

 

Asda – radio ads

Asda

Between 2010 and 2012 I was creatively responsible for Asda’s regional radio; writing and recording well over 100 ads for their stores across the UK. Whilst nearly always constrained by product and price, these were tons of fun to make. Mostly due to Spencer Bain at VTR North and Ralf Little on V.O.

Agency: Gratterpalm (CreativeRace)

Asda – national press ads

Asda

I debated whether to include these; the smell of cheese hangs ripely in the air. But they’re a good example of being up against tight retail constraints and a strict tone of voice. These national press ads ran towards Christmas and all headlines had to follow a simple pattern: be short, simple and shout ‘value’ through a rather large megaphone.

Agency: Gratterpalm (CreativeRace)
Design/Art direction: Mark Bollon