Wall’s Pastry – national press ads

Wall's

Wall’s sausage rolls. The nation’s favourite and a staple food in many family homes. So, what better way to help flog them than with a campaign of mum-focused ads running in all the main ‘women’s weekly’ magazines. Together with brand new packaging and a big push to trade, this was Wall’s largest ever national press and digital marketing campaign.

Agency: Veracity Marketing

Asda – radio ads

Asda

Between 2010 and 2012 I was creatively responsible for Asda’s regional radio; writing and recording well over 100 ads for their stores across the UK. Whilst nearly always constrained by product and price, these were tons of fun to make. Mostly due to Spencer Bain at VTR North and Ralf Little on V.O.

Agency: Gratterpalm (CreativeRace)

Asda – national press ads

Asda

I debated whether to include these; the smell of cheese hangs ripely in the air. But they’re a good example of being up against tight retail constraints and a strict tone of voice. These national press ads ran towards Christmas and all headlines had to follow a simple pattern: be short, simple and shout ‘value’ through a rather large megaphone.

Agency: Gratterpalm (CreativeRace)
Design/Art direction: Mark Bollon