I was part of the team behind creating and developing this national TV campaign. The backdrop – popular and iconic British locations to help illustrate that these are the nation’s favourite pork pies. The ads ran on all the main channels and were complemented with various events and PR.
Wall’s sausage rolls. The nation’s favourite and a staple food in many family homes. So, what better way to help flog them than with a campaign of mum-focused ads running in all the main ‘women’s weekly’ magazines. Together with brand new packaging and a big push to trade, this was Wall’s largest ever national press and digital marketing campaign.