Not much to say on this one. Wall’s needed a digital ad creating to be displayed in WH Smith over the Christmas period. And as always it had to highlight the remarkable tastiness of the range. One killer headline later…
Agency: Veracity Marketing
With each year these get a bit tougher to crack. For 2016 I came up with the idea of using an S-fold format with a typographical reveal which illustrates one of the product range’s main properties – that it sticks things firmly in place.
Agency: Veracity Marketing
Front (closed)
Front (pulled open)
Reverse
With a concept based around the products’ incredible longevity, plus a line that borrows from a previous well-known festive campaign, here’s my idea that got made as the official Gorilla Christmas card for 2015.
Agency: Veracity Marketing
Design/Art Direction: Sam Richardson
I debated whether to include these; the smell of cheese hangs ripely in the air. But they’re a good example of being up against tight retail constraints and a strict tone of voice. These national press ads ran towards Christmas and all headlines had to follow a simple pattern: be short, simple and shout ‘value’ through a rather large megaphone.
Agency: Gratterpalm (CreativeRace)
Design/Art Direction: Mark Bollon
