With each year these get a bit tougher to crack. For 2016 I came up with the idea of using an S-fold format with a typographical reveal which illustrates one of the product range’s main properties – that it sticks things firmly in place.
With a concept based around the products’ incredible longevity, plus a line that borrows from a previous well-known festive campaign, here’s my idea that got made as the official Gorilla Glue Christmas card for 2015.
Agency: Veracity Marketing
Design/Art direction: Sam Richardson
I debated whether to include these; the smell of cheese hangs ripely in the air. But they’re a good example of being up against tight retail constraints and a strict tone of voice. These national press ads ran towards Christmas and all headlines had to follow a simple pattern: be short, simple and shout ‘value’ through a rather large megaphone.
Agency: Gratterpalm (CreativeRace) Design/Art direction: Mark Bollon