With a concept based around the products’ incredible longevity, plus a line that borrows from a previous well-known festive campaign, here’s my idea that got made as the official Gorilla Christmas card for 2015.
Agency: Veracity Marketing
Design/Art Direction: Sam Richardson
Already the best-selling glue in America, Gorilla Glue was looking to get its big, hairy foot in the door of the UK market. My task was to take selected parts of the existing US TV ad and give the scripts a British twist. In other words, rewrite them to resonate with White Van Man. There was also a tabloid press ad and all kinds of trade material. (More details here.)