Manchester Evening News – The Jobs Mine

Manchester Evening News

I was part of the lead team on the launch of The Manchester Evening News’ recruitment campaign, The Jobs Mine. With a newspaper supplement cover to create each week, we also got busy with various ambient ideas and even a takeover of Piccadilly train station. A month after launch,  online audience listings went through the roof, with nearly 170,000 visits from the region.

Agency: Pravda Advertising
Art direction: Charlotte Smalley