PORK FARMS

A simple headline for this oh-so meaty snack that tells you pretty much everything you need to know.

 

BODEGA

Featuring in Sainsbury’s in-store magazine as well as BBC Good Food, this challenger brand was looking to redifine antipasti and salads with these flavoursome alternatives – all brought to life with my copy and some sumptuous photography. (With Veracity Marketing)

 

ASDA

Whilst very puntastic, these are a good example of being up against tight retail constraints and a strict tone of voice. The national press ads ran towards Christmas and all headlines had to follow a simple pattern: be short, simple and shout ‘value’ through a large megaphone.

 

PERSIL WASHING-UP LIQUID

‘Cook With The Kids’. No, not a recipe book for would-be cannibals, but in fact Persil’s initiative to get families into the kitchen for some creative, food-based fun. The end result – as ever when children are involved – is, of course, mess. Which is rather handy when you’ve got washing-up liquid to sell. (With Veracity Marketing)

 

MANCHESTER EVENING NEWS

I was part of the team on the launch of The Manchester Evening News’ recruitment campaign, The Jobs Mine. With a newspaper supplement cover to create each week, we also got busy with various ambient ideas. A month after launch, online audience listings went through the roof, with nearly 170,000 visits from the region.

 

WALL’S

Wall’s sausage rolls. The nation’s favourite, and a staple for many families. So, what better way to help sell them than with a campaign of mum-focused ads running in all the main ‘women’s weekly’ magazines. (With Veracity Marketing)

 

GORILLA

The publication: DIY Week (the magazine for people in the hardware and homeware market). The challenge: fill a four-page wrap with all things Gorilla (and sister brand, O’Keeffe’s). Here’s how I did it, leading with a zodiac-style visual as 2016 was the Chinese Year of the Monkey. (With Veracity Marketing)

 

HARDY FISHING

Digging into the mechanics of the fishing rod using a headline based on a design feature as a way to help sell it.