I was part of the team behind creating and developing this national TV campaign. The backdrop: popular and iconic British locations to help illustrate that these are the nation’s favourite pork pies. Or in other words, ‘You know where you are with a Pork Farms’. The ads ran on all the main channels and were complemented with various events and PR.
The year after, I also wrote the follow-up TV ad featuring a competition and on-pack promotion to win a brand new motorhome.
Agency: Veracity Marketing