O’Keeffe’s Working Hands is America’s bestselling hand cream. Naturally, being quite good at this moisturising game, they expanded their range. Creams, balms and lotions for the whole body – smoothness from head to toe.

Sister-brand to Gorilla Glue, O’Keeffe’s has grown its market share in the UK just as impressively as its adhesive big brother. I like to think my scripts for this TV campaign have helped play some part.

Agency: Veracity Marketing