Gorilla Glue – 2016 radio ads – talkSPORT

In March 2016 I helped Gorilla reinforce their position with two radio ads on talkSPORT. Running for a month, these ads continued with the theme of gently mocking “our American cousins.” This time by featuring a ‘soccer’ commentator getting his terminology hopelessly wrong.

Agency: Veracity Marketing

1. “Deathstrike”

2. “Ejection”


DFS – radio ads

I worked on DFS for a year or so. Despite pitching against two other agencies for every single brief, I got a couple of radio ads signed off. Both brought to life by The Fast Show star, Jon Thomson.

Agency: Gratterpalm (CreativeRace)


SSE – TV & radio

The Scottish and Southern Energy account was a bit of a weird one, not only because the gas and electricity giant changes name for different regions (e.g. SWALEC for Wales), but also because there was a retail arm to work on (Scottish Hydro Electric). And that’s what you’ve got here: a north-of-the-border TV spot for Christmas electricals, and a Welsh radio ad for boiler maintenance.

Agency: Pravda Advertising
Art direction: Charlotte Smalley

SWALEC – Runner


Asda – radio ads

Between 2010 and 2012 I was creatively responsible for Asda’s regional radio; writing and recording well over 100 ads for their stores across the UK. Whilst nearly always constrained by product and price, these were tons of fun to make. Mostly due to Spencer Bain at VTR North, and, more often than not, the Royle Family’s Ralf Little on V.O.

Agency: Gratterpalm (CreativeRace)