M.U.F.C. Official Membership campaign – ‘Born to be Red’

I was lead copywriter and a key player in the creative team behind ‘Born to be Red’, Manchester United’s Official Membership campaign for 2014-15. As the natural successor to ‘Belong’, it captured a truth for many fans – that whether it was an unconscious decision, or a long-standing family tradition, they were quite simply born to support this Club. Underpinning the campaign was my line, ‘Show your true colour’.

Agency: WRG
Art direction/Design: Angelo Giaquinto/Chris Brogan

M.U.F.C. Official Membership campaign – ‘Belong’

Subbed on half way through the 2013-14 ‘Belong’ campaign, I helped see it through till the end of the season by writing a series of emails and mailers. Aimed squarely at those who consider themselves more than just fans, this was a chance to join Manchester United’s Official Membership; a family of hundreds of thousands, from Salford to Singapore.

Agency: WRG
Art direction/Design: Angelo Giaquinto/Chris Brogan

 

Greggs – World Cup

To celebrate the World Cup in 2010, Greggs launched the ultimate patriotic pastry – the England Doughnut. Parodying the famous Nike ad with Wayne Rooney, the poster we put together required a model who wasn’t afraid to get his hands dirty. Or his arms, or his face. Step forward one heroic copywriter named Matthew…

Agency: Gratterpalm (CreativeRace)
Art direction: James Egan

 

Asda – radio ads

Between 2010 and 2012 I was creatively responsible for Asda’s regional radio; writing and recording well over 100 ads for their stores across the UK. Whilst nearly always constrained by product and price, these were tons of fun to make. Mostly due to Spencer Bain at VTR North, and, more often than not, the Royle Family’s Ralf Little on V.O.

Agency: Gratterpalm (CreativeRace)