SSE – TV & radio

The Scottish and Southern Energy account was a bit of a weird one, not only because the gas and electricity giant changes name for different regions (e.g. SWALEC for Wales), but also because there was a retail arm to work on (Scottish Hydro Electric). And that’s what you’ve got here: a north-of-the-border TV spot for Christmas electricals, and a Welsh radio ad for boiler maintenance.

Agency: Pravda Advertising
Art direction: Charlotte Smalley

SWALEC – Runner