M.U.F.C. Official Membership campaign – ‘Born to be Red’

I was lead copywriter and a key player in the creative team behind ‘Born to be Red’, Manchester United’s Official Membership campaign for 2014-15. As the natural successor to ‘Belong’, it captured a truth for many fans – that whether it was an unconscious decision, or a long-standing family tradition, they were quite simply born to support this Club. Underpinning the campaign was my line, ‘Show your true colour’.

Agency: WRG
Art direction/Design: Angelo Giaquinto/Chris Brogan

B2B – Financial

Working on Bibby Financial Services meant I got to write everything from campaigns and case studies to emails and mailers. Below are some of the leaflets I helped create.

Agency: WRG

 

M.U.F.C. Official Membership campaign – ‘Belong’

Subbed on half way through the 2013-14 ‘Belong’ campaign, I helped see it through till the end of the season by writing a series of emails and mailers. Aimed squarely at those who consider themselves more than just fans, this was a chance to join Manchester United’s Official Membership; a family of hundreds of thousands, from Salford to Singapore.

Agency: WRG
Art direction/Design: Angelo Giaquinto/Chris Brogan