M.U.F.C. Official Membership campaign – ‘Belong’

Subbed on half way through the 2013-14 ‘Belong’ campaign, I helped see it through till the end of the season by writing a series of emails and mailers. Aimed squarely at those who consider themselves more than just fans, this was a chance to join¬†Manchester United’s Official Membership; a family of hundreds of thousands, from Salford to Singapore.

Agency: WRG
Art direction/Design: Angelo Giaquinto/Chris Brogan