mypetstop – launch campaign

We were tasked with relaunching mypetstop, a chain of high-end pet boarding centres. To show that any furry or feathered guests would be left in the best possible hands, this first campaign featured the staff acting exactly like pets (within reason – no bum fun). It was all held together with a line which added an underlying reassurance: ‘Relax, we’re pet people.’

Agency: Gratterpalm (CreativeRace)
Art direction: James Egan