As well as editing and rewriting two 30″ US ads into 20″ versions for our screens, I also got to write a bunch of 10″ ads from scratch. These were enjoyable, not only because I was able to offer a few visual suggestions this time, but also because of the extreme time constraints. The challenge of getting the main product benefits across in just a handful of seconds was fun to meet. I went down the route of snappy, rhythmical and hopefully memorable voice overs.
Agency: Veracity Marketing