Asda – radio ads

Between 2010 and 2012 I was creatively responsible for Asda’s regional radio; writing and recording well over 100 ads for their stores across the UK. Whilst nearly always constrained by product and price, these were tons of fun to make. Mostly due to Spencer Bain at VTR North, and, more often than not, the Royle Family’s Ralf Little on V.O.

Agency: Gratterpalm (CreativeRace)

Asda – student union table-wraps

As a fairly novel way of promoting Asda Northampton’s range to the local students, we took over their student union and put the products right under their noses, in the form of table-wraps.

Agency: Gratterpalm (CreativeRace)
Art direction: Gareth Ames



Asda – long copy ads

Occasionally, I got the chance to write longer pieces for Asda. In a desert of POS barkers and shelf wobblers, these were like a cool, refreshing oasis to the soul. Well, not really, but you get my point.

Here’s a few examples. Three ‘long copy’ advertorial-style ads for three very different subjects.

Agency: Gratterpalm (CreativeRace)

Asda – national press ads

I debated whether to include these; the smell of cheese hangs ripely in the air. But they’re a good example of being up against tight retail constraints and a strict tone of voice. These national press ads ran towards Christmas and all headlines had to follow a simple pattern: be short, simple and shout ‘value’ through a rather large megaphone.

Agency: Gratterpalm (CreativeRace)
Design/Art direction: Mark Bollon


Asda – digital banners

A series of banners, skyscrapers and M3Us to promote the opening of a new Asda store in Dundee. What more can you say?

Agency: Gratterpalm (CreativeRace)
Animation: Dan Seekings