Hello. I’m Matt Reid, a freelance creative copywriter with nearly 20 years of agency experience across the north of England.
Whether it’s talking to consumers or businesses, I can make a difference to your communications.
- Lead copywriter on Gorilla adhesives and O’Keeffe’s skincare from 2013 to 2024, helping to establish both brands as category bestsellers in the UK.
- Major retail account experience, including writing and recording hundreds of regional radio ads for Asda, plus project work for Morrisons and DFS.
- Writing for a wide variety of food & drink brands such as Greggs, Wall’s, Pork Farms, Harvester and Toby Carvery.
- Senior copywriter at an award-winning B2B agency for seven years, adding a human tone to their industrial clients as well as simplifying complicated concepts and messages.
- Lead copywriter on Manchester United’s Official Membership for two seasons.
—
Right now I’m currently available for short-term freelance bookings.
Interested in checking my availability? Just get in touch.
My words and ideas help to build brands and increase sales.