Writes what exactly?
Well, I’ve led the copywriting in the UK for Gorilla Glue – America’s bestselling glue – for the past five years. Writing numerous TV and radio ads. Brand guidelines and brochures. Press, packaging and product launches. Helping them to establish on these shores and become one of the fastest-growing DIY brands in the UK.
I was the lead copywriter for the Official Membership of Manchester United Football Club in 2013 and 2014. Creating mailer campaigns that landed in letterboxes and inboxes of hundreds of thousands of their most ardent fans across the world.
I also took charge of writing Asda’s local radio between 2010 and 2012. Recording hundreds of ads for their regional stores, promoting product offers and in-store events, airing on commercial radio stations throughout the UK.
And I’ve written extensively for household names and family favourites such as Wall’s, Pork Farms, Persil, Greggs and DFS. Plus a host of manufacturing, industrial and B2B clients – often multi-national companies with multi-million pound turnovers.
I’m Matt Reid. My words and ideas help to build brands and increase sales.